Digital Leadership Forum · AI · Comms · Marketing · Corporate Culture · Boutique Conference

16 + 17 November · Vienna · hybrid conference · 13th Edition

Digital Leadership Forum 2026

The Conference on Digital Communications, Corporate Culture & Digital Transformation in the Age of AI – Navigating with Clarity and Purpose

The Digital Leadership Forum 2026 is an established international AI and digital conference in Vienna. Celebrating its 13th anniversary, this premiere event is created for people who lead and shape digital transformation, communications, marketing, digital workplace and AI adoption inside their organizations.

Across the two-day conference, participants explore how organizations lead AI-driven change with clarity, trust and purpose through practical workshops, expert talks, peer discussions and curated networking formats.

Together, we’ll explore digital transformation, digital communications, the future of hybrid work, social media, digital equality, corporate culture, and leadership in the age of AI.

Digital Leadership Forum is not a trade show or mass expo. It is a professional conference focused on real examples, honest exchange and better decisions for the digital future of organizations.

The Digital Leadership Forum by Advatera takes place at the Haus der Ingenieure, a traditional city palace in the heart of Vienna, November 16+17, 2026.

Digital Leadership Forum · November 16+17, 2026

Conference Speakers

Anna Juen, Raiffeisen Bank International AG
Anna Juen
Raiffeisen Bank International AG (Austria)

AI Product Owner | Marketing Technology

What drives me is the question of how AI can truly empower people in marketing. We want to build a department where AI becomes a natural part of how we work, how we communicate, and how we show up as a brand. And beyond our team, I believe every person in this company deserves the knowledge and confidence to make AI work for them in their daily lives.

Antonina Shelepova, Schneider Electriс
Antonina Shelepova
Schneider Electriс (Hungary)

Global Communications manager Global Supply Chain, Europe

What excites me most about my role is the chance to shape impactful communication strategies that connect with diverse audiences. I love transforming complex ideas into engaging messages and fostering employee engagement through dynamic events. Seeing the tangible results of my efforts energizes me every day!

Bartosz Filipczak, The HEINEKEN Company
Bartosz Filipczak
The HEINEKEN Company (Poland)

Product Owner Digital Workplace

Björn Röhn, ENERGY (Deutschland)
Björn Röhn
ENERGY (Deutschland) (Germany)

National Head of Online & Social Media

I love being part of something that brings joy and entertainment to people wherever they are. Transforming a traditional medium like radio for today's digitally connected world is a significant challenge, and one that makes my work both rewarding and exciting.

Christiane Bubenheim, Anschutz Entertainment Group (AEG) - Germany
Christiane Bubenheim
Anschutz Entertainment Group (AEG) - Germany (Germany)

Senior Social Media & Content Manager

Corina Hummel, Leadec
Corina Hummel
Leadec (Germany)

Manager Global Communications

Elisabeth Schwab, PALFINGER AG
Elisabeth Schwab
PALFINGER AG (Austria)

Head of Data & Analytics

Erik Hartman, Advatera
Erik Hartman
Advatera (Netherlands)

Moderator

The atmosphere is always great. It’s an event I always look forward to and as a moderator a learn a LOT from the people who join the event. Helping people to speak out and connect is very rewarding as a moderator.

Felicitas Kilga, Swiss Life Select Österreich
Felicitas Kilga
Swiss Life Select Österreich (Austria)

Head of Digital Apps & It Operations CEE

My passion lies in combining strategy, technology and customer focus – from CRM rollouts and agile product development to creating seamless customer journeys. What drives me is designing solutions that are strategic, practical and digitally enabled, always with the goal of empowering people, strengthening customer relationships, and generating real business impact.

Gabi Wüstenberg, Advatera
Gabi Wüstenberg
Advatera (Germany)

Moderatorin

Lucia Čorbová, Slovnaft
Lucia Čorbová
Slovnaft (Slovakia)

Internal & External Communication Specialist

To me, communication is more than a profession — it’s a true passion. I see it as a creative space to generate real impact. What excites me most are projects where I can strategically integrate different tools and approaches to achieve meaningful, measurable outcomes.

Mané Grigoryan, UNISIL
Mané Grigoryan
UNISIL (Hungary)

Head of Strategic Communications

Marie Gonzalez, Advatera
Marie Gonzalez
Advatera (Austria)

Moderator

From the organisation to the speaker inputs and get together times, the conference is a very rich learning space. The following quote catches her attention: “Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi

Oliver Cleven, VERKEHRSBUERO
Oliver Cleven
VERKEHRSBUERO (Austria)

Head of Brands & Creative

Peter Erni, Brain & Heart Communication
Peter Erni
Brain & Heart Communication (Switzerland)

CEO, Author and Lecturer

Peter Erni is an entrepreneur and expert in strategic content and social media marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published recently a case study on Reception Marketing in Essentials of Modern Marketing by Philip Kotler.

Rebecca Struijs,
Rebecca Struijs
(Netherlands)

Moderator

Teresa Karan, Austrian National Tourist Office
Teresa Karan
Austrian National Tourist Office (Austria)

Head of Technical Systems and Channel Development

Teresa works in the innovation department at the Austrian National Tourist Office. As an expert in digital transformation, she drives the development and implementation of numerous AI projects. Her work focuses on leveraging artificial intelligence to shape the future of Austria’s tourism sector in a forward-looking and sustainable way.

Ulyana Biasedzina, Oikocredit
Ulyana Biasedzina
Oikocredit (Netherlands)

Corporate Communications Specialist

Vivian Lee-Lauss, Lee-Lauss Publishing
Vivian Lee-Lauss
Lee-Lauss Publishing (Germany)

Founder, Author, and Speaker

Volker Grünauer, Advatera
Volker Grünauer
Advatera (Austria)

Moderator

Volker Grünauer is a European conference chair, speaker, and founder of Advatera. He helps communications, digital, and marketing teams understand and apply AI in a practical and responsible way. As a lecturer and workshop facilitator, he combines strategic thinking with hands-on experience in digital workplace, intranet, and transformation topics.

Zina Hanesová, O2 Slovakia
Zina Hanesová
O2 Slovakia (Slovakia)

HR Business Partner

What excites me most about my role as an HR Business Partner is the opportunity to truly influence both people and business outcomes. I enjoy being a trusted advisor to leaders, helping them navigate change, build strong teams, and create a culture where people thrive and deliver their best.

Digital Leadership Forum Agenda

Room A
Monday, Nov 16
12:13 pm – 12:00 am CET

Registration and Welcome

Dominik Schneider, Advatera
Anja Wimmer, Advatera
Room A
Monday, Nov 16
1:00 pm – 1:05 pm CET

Welcome by Volker Grünauer, conference chair

Volker Grünauer, Advatera
Room A
Monday, Nov 16
1:05 pm – 4:00 pm CET

Innovation/digitalisation in times of "budget-cuts" or "budget-sensitive" times

Felicitas Kilga, Swiss Life Select Österreich
Room B
Monday, Nov 16
1:05 pm – 4:00 pm CET

Leading AI adoption in your organization

Room C
Monday, Nov 16
1:05 pm – 4:00 pm CET

Workshop: AI in the Digital Workplace

Room A
Monday, Nov 16
4:15 pm – 4:30 pm CET

Walk to our cultural activity

Room A
Monday, Nov 16
4:30 pm – 6:00 pm CET

Viennese encounters: A cultural experience

Room A
Tuesday, Nov 17
8:30 am – 9:00 am CET

Good Morning & Check-In

Anja Wimmer, Advatera
Dominik Schneider, Advatera
Room A
Tuesday, Nov 17
8:45 am – 9:00 am CET

Moderated Roundtable Discussions

Mané Grigoryan, UNISIL
Zina Hanesová, O2 Slovakia
Gabi Wüstenberg, Advatera
Room A
Tuesday, Nov 17
9:30 am – 9:45 am CET

Opening thoughts: Align & Lead

Volker Grünauer, Advatera
Room A
Tuesday, Nov 17
9:45 am – 10:30 am CET

Keynote: The Courage to Be Clear: Leadership Communication in the Age of AI and Uncertainty

Room A
Tuesday, Nov 17
10:30 am – 11:00 am CET

Break & Networking

Room A
Tuesday, Nov 17
11:00 am – 11:30 am CET

AI-Transformation in Marketing Communication & Processes

Anna Juen, Raiffeisen Bank International AG
Room B
Tuesday, Nov 17
11:00 am – 11:30 am CET

From launch to lifespan: Keeping a Corporate Influencer Program alive

Starting a corporate influencer program is easy; keeping it alive is the real challenge. Less guidelines, more freedom: Leadec's approach is to think of LinkedIn as a system, not a channel. With a bigger internal impact than you might expect.

Corina Hummel, Leadec
Room C
Tuesday, Nov 17
11:00 am – 11:30 am CET

Intranet demo

Medelina Anthony, Pilatus Aircraft
Room A
Tuesday, Nov 17
11:30 am – 12:00 pm CET

Turning Data into Business Impact at Palfinger

Elisabeth Schwab, PALFINGER AG
Room B
Tuesday, Nov 17
11:30 am – 12:00 pm CET

Everyone Has AI. Now What?

How Leaders Stand Out When Creation is Effortless.

Vivian Lee-Lauss, Lee-Lauss Publishing
Room C
Tuesday, Nov 17
11:30 am – 12:00 pm CET

The power of accessibility

Discover how to transform the digital workplace from a locked-down environment into an empowered ecosystem by providing users with intuitive self-service interfaces for creating and managing collaboration spaces. We will explore how to replace restrictive, "one-size-fits-all" templates with AI-enhanced flexibility, ensuring that digital tools are both highly accessible and perfectly tailored to the evolving needs of modern workforce.

Bartosz Filipczak, The HEINEKEN Company
Room A
Tuesday, Nov 17
12:00 pm – 1:00 pm CET

Lunch & Learn

Room A
Tuesday, Nov 17
1:00 pm – 1:10 pm CET

Afternoon Opening Thoughts with our Partners

Volker Grünauer, Advatera
Room A
Tuesday, Nov 17
1:10 pm – 2:00 pm CET

Keynote: AI with Purpose: How Leaders Turn Change into Progress Leading

What’s Next: AI, Trust, and Transformation

Room A
Tuesday, Nov 17
2:00 pm – 2:30 pm CET

Machine-Readable or Invisible – How AI Agents Are Hijacking the Customer Journey

Teresa Karan, Austrian National Tourist Office
Room B
Tuesday, Nov 17
2:00 pm – 2:30 pm CET

Create What Connects: How to tap into fan culture to spark real engagement and build cultural relevance

How ENERGY leveraged TikTok to connect with a younger audience: Through a contest, aspiring creators were invited to submit concepts for their own radio show. The winner earned the opportunity to host a nationwide show across Germany and Austria.

Christiane Bubenheim, Anschutz Entertainment Group (AEG) - Germany
Room C
Tuesday, Nov 17
2:00 pm – 2:30 pm CET

Selling Your Updated Brand to Your People First: How to Survive Love, Hate & Everything In Between

Ulyana Biasedzina, Oikocredit
Room A
Tuesday, Nov 17
2:30 pm – 3:00 pm CET

Break & Networking

Room A
Tuesday, Nov 17
3:00 pm – 3:30 pm CET

Digital study Case at the VERKEHRSBUERO

Oliver Cleven, VERKEHRSBUERO
Room B
Tuesday, Nov 17
3:00 pm – 3:30 pm CET

The ENERGY TikTok Casting

Björn Röhn, ENERGY (Deutschland)
Room A
Tuesday, Nov 17
4:00 pm – 4:30 pm CET

Townhall - Summarizing the Conference

Rebecca Struijs
Erik Hartman, Advatera
Room A
Tuesday, Nov 17
4:30 pm – 12:00 am CET

Get-together, Networking, Wine and Good Food

Agenda and locations subject to changes

Join us...

Register below for the Digital Leadership Forum November 16+17, 2026. The conference is held at House of Engineers, a prestigious Viennese city palace.

Included in the ticket are both days of workshops and sessions as well as a cultural side event and dinner on Monday evening, catering for both days and the get-together after the conference on Tuesday.

Why Attend the Digital Leadership Forum?

Your Core Benefit What to Expect Facts & Logistics
Proven International Authority Benchmark your strategy with global peers. Break out of your local bubble and discover how leading organizations across Europe handle AI adoption. A highly international hub attracting top people from 13 countries in 2024 and 11 countries in 2025.
Pure Content, No Sales Fluff Skip the generic sales pitches of mass trade shows. Dive into real case studies on AI-driven change, hybrid work, and digital transformation. An established framework built over 13 years by Advatera, focusing on honest peer-to-peer exchange and interactive workshops.
Prestigious City Center Venue Connect and learn right in the heart of Vienna. The Digital Leadership conference is hosted inside a historic city palace, the event offers an authentic, traditional charm perfect for real, unvarnished conversations. Haus der Ingenieure
Eschenbachgasse 9
1010 Vienna, Austria
Curated Cultural Networking Skip the transactional business card swapping. Build lasting professional relationships in a relaxed, inspiring conference atmosphere that seamlessly combines Vienna’s rich heritage with great Viennese food and deep conversation. Official Evening Program
Museum visit followed by a curated community dinner.
Convenient & Central Stays Skip long commutes. Stay right in the center of Vienna with highly accessible accommodation options chosen specifically for their proximity to the venue and major city landmarks. Nearby Accommodations:

25hours Vienna

Design hotel near Museumsquartier (~8 min walk)
The Cloud One Staatsoper

Perfect, central location by the Opera (~6 min walk)

Advatera facilitates knowledge sharing among communication, marketing, and digital leaders to help organizations focus on what truly matters.

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